The stage, decorated with Taíno images, the sculpture by the Santiago artist Jordán de la Cruz, and beautiful adorned with spectacular costumes, evoke the millenary genesis of tobacco use and enjoyment dating back to 1492.
This setup not only highlights the cultural and artistic significance of tobacco traditions in the Caribbean but also celebrates its deep-rooted connection to ancestral origins, particularly with the Taíno civilization, who were pioneers in the use of tobacco plants long before European colonizers arrived.
Jordán de la Cruz's work, with his unique style, captures the essence of this heritage, while the Taíno images, full of symbolism, transport us to a time when tobacco was not just a cultural element, but also a ritualistic and spiritual one. The spectacular costumes, likely inspired by these cultural elements, add a touch of authenticity and grandeur to the representation of this legacy.
This approach to decoration and merchandising not only serves to remind us of the origin of tobacco in the region but also emphasizes its importance in Caribbean cultural identity, transforming the event or space into a multisensory experience that connects the past with the present
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